Swipe File
Below you will find a swipe file containing some high-performing content.
The purpose of this swipe file is to give you an idea of what works so that you can take inspiration and base your own content on the same frameworks and create high-performing content yourself (PS: never copy any content, ever, take inspiration and model.)
Of course, most of these are from Twitter, but what performs well on Twitter will perform just as well, if not better (normally better in my experience) on IG.
Keep in mind that the content may not be exactly relevant to your niche, but if you want to be successful on social media you need to be able to learn from content in every niche, not just your own.
2 things:
1. I will be updating this periodically - so save the link
2. A lot of these are threads - you can find the entire thread by searching on twitter: @username "insert hook of thread"
You can also take inspiration from thread hooks to create hooks for standard tweets as well.
Good Hooks:
Controversy:
Appealing To Emotions:
Humour:
Aspiration:
Anger:
Understanding:
Play With Beliefs:
Misc:
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